More efficient use of energy and water, reduction of greenhouse gases and waste must start within our own business operations. We began measuring our emissions in 2005 when we published our first Environmental Statement and have been reporting on our global operational footprint ever since to several sustainability rating agencies, including the Carbon Disclosure Project.
Our direct footprint consists mainly of paper, energy usage and business travel. We take a critical look at our use and procurement of resources essential to our day-to-day operations, and have set ambitious targets to reduce this operational footprint. By 2012, we aim to reduce our carbon emissions by 30 per cent compared to the 2007 level. In 2011, the absolute amount of carbon emissions from our business operations had decreased by 20 per cent.